La Aurora will increase its prices by an average of 3.5% across its portfolio effective May 1. Price increases will vary depending on the SKU, format, and tobacco used in each blend.
“As we continue to grow our US business and deliver the quality which the US market demands, it is necessary to increase pricing to keep up with inflation and increasing costs of conducting business in the Dominican Republic,” Iturbides Zaldivar, director of sales and marketing, said in a press release. “These price increases are an average, and we look at each product on a case-by-case basis to ensure the best prices we can provide for all our U.S. retailers.”
