La Aurora USA introduced La Aurora Fuerte Sol, the first edition of the Family Creed Series, at the Premium Cigar Association trade show last weekend.
The box-pressed Fuerte Sol comes in a 5 x 50 Robusto ($15.50) and a 5 ¾ x 54 Toro ($18).
Fuerte Sol features a Mexican San Andrés wrapper and Nicaraguan binder. It comes in 20-count boxes and will ship in early May.
“The Family Creed Series is a new commitment to the U.S. market as we continue to innovate and listen to our consumers, as well as stay true to the Family Creed that has led our business for decades,” Guillermo León, president of La Aurora, said in a press release. “To honor our family creed, we are launching a new cigar blend line that embodies the very essence of our legacy. This collection is not just a tribute to our past but a statement about our future—crafted with precision, sourced from the finest tobaccos, and blended with an understanding of both tradition and the evolving tastes of the modern connoisseur. Innovation and persistence were the keystones of this creation, as we refined every detail to ensure a cigar that speaks to both heritage and progress. Through this line, we are not just offering a product; we are shaping the future of our company, proving that legacy is not about standing still, but about continuously setting new standards for excellence.”
